Privacy Policy

USE OF PERSONAL INFORMATION/ INFORMATION WE COLLECT

Ardent Preschool and Daycare does not collect any personal information unless you voluntarily provide it by sending us e-mail, participating in a survey, or completing an on-line form. Forms may be used to inquire about admission, submit an enrollment application, register for an event, register for an extracurricular activity, update account information, or process payments. Personal information submitted will not be transferred to any non-affiliated third parties unless otherwise stated at the time of collection. When a user submits personally identifiable information it is used only for the purpose stated at the time of collection. Information that may be collected: Name, Email address, Phone number (if provided), IP address, General location, Information submitted through forms (which may include a child’s name, date of birth, medical information, and other sensitive details), Social media profile information (if publicly available and you interact with the Site via social platforms), Device and usage data (e.g., browser type, referring URLs, mobile device model, Internet provider, usage details), User-generated content (e.g., feedback, form messages, photos). We may also collect anonymous and aggregated data that does not directly identify you.

HOW WE COLLECT INFORMATION

Information is collected in the following ways:

When you fill out forms on the Site, when you subscribe to newsletters or mailing lists, when you contact us via email, SMS, or social media, when you interact with embedded content or social media integrations, through cookies, tracking pixels, and analytics tools (e.g., Google Analytics 4, Meta Pixel), cookies and tracking tools may log your IP address, time spent on pages, browser data, and referral sources.

HOW WE USE YOUR INFORMATION

We use the information we collect to:

Respond to form submissions and inquiries, provide marketing emails or text communications (if you’ve opted in, analyze usage and improve Site functionality and performance, conduct market research and ad targeting, help prevent fraud and ensure security, fulfill any legal obligation.

We do not sell your personal data.

CONSENT

Where consent for the use and disclosure of personal information is required, the school will seek consent from the appropriate person. In the case of a student’s personal information, the school will seek consent from the parent or guardian.

COOKIES

A cookie is a small text file stored by your browser that allows the website to “remember” your preferences such as calendar settings and site bookmarks on the site from visit to visit, or to maintain your “logged in” status when visiting protected areas. Usage of a cookie is in no way linked to any personally identifiable information while on our site. Web browsers have settings allowing you to reject cookies, or selectively accept cookies, or delete cookies previously accepted. Please be aware that rejecting or deleting cookies from our website may make certain functions unavailable to you. You can manage your cookie preferences anytime by adjusting your browser settings or using our cookie consent tool (if displayed on your first visit). These tools allow you to accept or reject non-essential cookies, review what data is being collected, and change your preferences later through a banner or footer link (where available). Please note that some essential cookies may be necessary for the Site to function correctly and cannot be disabled through these tools.

We use cookies, tracking pixels, and similar technologies to:

Understand visitor behavior and demographics, serve you with more relevant advertisements (via services like Meta Ads and Google Ads), improve Site functionality.

You may manage cookies through your browser settings. For detailed information on advertising opt-outs, visit the Digital Advertising Alliance or the Network Advertising Initiative. 

LOG FILES

Like most standard website servers we use website statistic packages such as Google Analytics to analyze trends in how our website is accessed and utilized. Information monitored includes internet protocol (IP) addresses, geographic location of visitors (country, city), browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, time spent on pages, and keywords used to find our site via search engines. This information is anonymous and cannot be directly linked to individual users. We may use it to identify high-use or low-use areas of the site, pinpoint problem areas of the site, analyze broad demographic trends in our visitors, and make decisions about how to make it easier for people to find and navigate our website.

DISCLOSURE OF INFORMATION

We may share your information with:

Website and hosting providers, CRM or marketing platforms (to manage communications and opt-ins), analytics and advertising partners, legal/governmental authorities, legal or governmental authorities (if required). We may disclose anonymized and aggregated information to improve our marketing strategies and user experience.

LINKS

This website may contain links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this website.

YOUR RIGHTS AND CHOICES

Residents of certain U.S. states, including California, Virginia, Colorado, Connecticut, and Utah, may have additional privacy rights under applicable state laws, including, but not limited to:

• Right to Know: Learn what personal data we collect, how we use it, and with whom it is shared.
• Right to Delete: Request that we delete your personal information, with certain legal exceptions.
• Right to Correct: Ask us to correct inaccurate personal information.
• Right to Opt-Out of Targeted Advertising or Profiling: Request that your information not be used for behavior-based advertising.
• Right to Limit Use of Sensitive Information (California only): Ask us to limit the use of sensitive personal data to essential services.
• Right to Non-Discrimination: Exercise your rights without being denied services or charged different prices.

To exercise your rights or submit a request to opt out of certain data uses (such as targeted advertising), contact us directly using the information below. We will verify your identity using the contact information you provided. If acting on someone’s behalf, you may be required to provide documentation of your authority.

RETENTION

We retain personal data no longer than is necessary for the purposes for which it is processed, unless deletion is requested and permitted under applicable laws. You can opt out of marketing emails by clicking the “unsubscribe” link in any email. To opt out of marketing texts, reply “STOP.”

CHILDREN’S PRIVACY

Some forms may collect a child’s name and date of birth as provided by a parent or guardian. We do not knowingly collect personal information from children under 13 without parental consent, as required by the Children’s Online Privacy Protection Act (COPPA). If you are a parent or guardian and believe we have collected your child’s information in violation of this policy, please contact us. Upon verification, we will delete the data from our systems.

SECURITY

This website takes every precaution to protect our users’ personal information. Whenever users submit personal information (such as contact info or credit card info) via online forms, registration, or online purchase, upon submission that information is encrypted via the highest level of SSL (Secured Sockets Layer) available. Servers that store personally identifiable information are in a secure environment. Under no circumstances are credit card numbers permanently stored on our website servers. Despite these measures, no method of transmission over the internet is 100% secure. We encourage you to also take precautions to safeguard your personal information.

AUTOMATED PROCESSING

We may use limited forms of automated processing to help personalize your experience and deliver relevant content or advertisements, including:

Showing targeted ads based on previous Browse behavior, using analytics to improve how we present our services, automatically filtering submissions or messages to detect spam or misuse.
These tools do not make legally binding decisions or affect your ability to access any part of our Site. You may contact us to request human review of decisions made solely by automated means, where applicable by law.

DO NOT TRACK SIGNALS

Some browsers offer a “Do Not Track” (DNT) setting to signal your preference regarding tracking across websites. Currently, our Site does not respond to DNT browser signals or similar mechanisms, due to the lack of a consistent industry standard. We will review and update this practice as technologies and regulatory guidance evolve.

ACCESSIBILITY

We are committed to ensuring our Privacy Policy is accessible to all users, including individuals with disabilities. If you require this policy in an alternative format (e.g., large print, audio, plain language) or encounter any accessibility barriers on our Site, please contact us using the details below. We will make reasonable efforts to accommodate your request.

NON-SECURED COMMUNICATIONS

Comments to blogs are viewable by other users. When these areas are not in a password protected area, they may be viewable by the general public. Please be aware of this when posting personal information in these areas.

SMS COMMUNICATIONS

By providing your phone number and opting in through a form checkbox, you consent to receive SMS messages from Ardent Preschool & Daycare related to inquiries, services we provide, and marketing communications. Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP or request assistance by replying HELP.

Phone numbers collected for SMS communications will not be shared, sold, or rented to third parties or affiliates for marketing or promotional purposes.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date (“Last Updated”).

QUESTIONS

If you have questions regarding the practices outlined in this policy or would like more details, please contact the Corporate Office of Ardent Preschool and Daycare by emailing info@ardentpreschool.com.

Last updated March, 6, 2026.